Earlier this year, there was gossip that BBC bosses were mulling an end to "too old" Radio 1 DJ Chris Moyles's rein as self-styled savour of the public broadcaster's young people's station. Although nothing happened then, it now transpires that in the past three months  Moyles has lost 10 percent of his audience and barely over 7 million tune in weekly to his politically-incorrect delivery in the breakfast show.

Moyles upset Poles a year ago when he called them "good prostitutes" and months later he upset Jews and Poles again by references he made to Auschwitz.

Moyles remains second-most popular DJ in the country, after BBC Radio 2's Terry Wogan. But in London, Moyles is smaller fare. In the capital he is fourth most popular.

It appears that outside of cosmopolitan London, where Moyles has just 950,000 listeners, the public seem to be more tolerant of his patter.